Turning Baby Into Baby Einstein
Do educational products for babies really give babies an advantage?
Marketing to Parents and Babies continued...
Colombo says there's nothing wrong with moms and dads using
some harmless merchandise to keep kids occupied for a short amount of time.
"Parents need a break, too," he says, adding that caregivers who care
about their kids' intellectual development are probably already doing many of
the right things. He reminds parents that there is no equation for producing an
As for the kids, they're usually good about telling their
caregivers when they need a break from developmental toys and other media, says
Leslie Cohen, PhD, professor of psychology at the University of Texas in
The child will often fuss, look away, act bored, or focus
attention on other things. In this case, it is important to switch to other
activities and not force him or her to be interested.
"Babies are natural learners," says Cohen. "Let
them be your guide."