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New Anti-SIDS Campaign Targeting Black Parents

WebMD Health News

July 19, 2000 (Washington) -- More than half of all black babies are put to sleep in ways that may increase their risk of sudden infant death syndrome (SIDS), according to a new survey released today by the Consumer Product Safety Commission (CPSC).

Overall, only 43% of parents put their infants to sleep on their backs, the survey found.

That disturbing finding has launched a new awareness campaign aimed at black parents, many of whom may be following potentially deadly advice from loving but misinformed mothers or grandmothers. Some 2,700 babies died from SIDS in the U.S. in 1998, and public health officials say black infants face twice the death risk from this mysterious condition as other children.

"There's an information gap that needs to be addressed. Until we close that gap, babies will continue to die unnecessarily," said CPSC chairman Ann Brown at a Wednesday news conference.

The survey, co-sponsored by Gerber Products Co., found that only 31% of black parents put their babies to sleep on their backs, the recommended way to reduce the chance of SIDS. That compares with 47% of white parents who followed the right approach at bedtime.

The key issue, according to the survey, is the source of information to the new parents. Among blacks, 56% learned about proper sleeping position from a family member, compared to just 24% for whites. However, nearly half of white parents got their advice about how to put a baby to bed from a doctor, compared to 22% for blacks. The poll of 500 parents was conducted earlier this year.

No one knows what causes SIDS, but many cases have been linked to suffocation. On that issue, the survey ominously points out that 85% of black parents say they keep soft bedding, such as quilts and comforters in the crib, contrary to the latest medical advice.

To get the word out, the "Safe Sleep" campaign materials will be distributed at 3,000 community health centers across the country that have predominately black clients. Baby showers emphasizing safety will also be part of the effort, as is special programming on Black Entertainment Television this fall. A public service announcement will show television viewers how baby can snooze safely.

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