Find Information About:

Drugs & Supplements

Get information and reviews on prescription drugs, over-the-counter medications, vitamins, and supplements. Search by name or medical condition.

Pill Identifier

Pill Identifier

Having trouble identifying your pills?

Enter the shape, color, or imprint of your prescription or OTC drug. Our pill identification tool will display pictures that you can compare to your pill.

Get Started

My Medicine

Save your medicine, check interactions, sign up for FDA alerts, create family profiles and more.

Get Started

WebMD Health Experts and Community

Talk to health experts and other people like you in WebMD's Communities. It's a safe forum where you can create or participate in support groups and discussions about health topics that interest you.

  • Second Opinion

    Second Opinion

    Read expert perspectives on popular health topics.

  • Community


    Connect with people like you, and get expert guidance on living a healthy life.

Got a health question? Get answers provided by leading organizations, doctors, and experts.

Get Answers

Sign up to receive WebMD's award-winning content delivered to your inbox.

Sign Up

Health & Baby

Font Size

'Smart Baby' DVDs No Help, May Harm

Babies Who Watch 'Brain-Boosting' Videos Know Fewer Words, Not More


Meltzoff says the research team was surprised to find out that the main reason parents let kids aged 0 to 2 years watch TV is to promote brain development.

Many companies that sell "smart-baby" video products claim or imply that the products will make children smarter -- and that parents who don't buy the products will miss a crucial window of opportunity to do the right thing.

There's no scientific evidence behind these claims, says David S. Bickham, PhD, of Harvard's Center on Media and Child Health.

"It is really important for parents to realize there isn't any research showing a positive effect of smart-baby videos. Their kids aren't missing out on anything by not doing this," Bickham tells WebMD. "That is the opposite of what the company advertisements say. We do know the activities that lead to important levels of brain development among young kids. TV doesn't necessarily provide that."

The Other Side Responds

Rachel F. Barr, PhD, director of the early learning project at Georgetown University in Washington, serves on the advisory board of Sesame Beginnings Workshop, which produces video products for kids aged 0 to 3 years.

"We are still at the early stages in finding out what is going on with these videos," Barr tells WebMD. "What I typically advise to parents, if they do show infants television, they should co-view with them and talk with them. If babies are watching on their own, they are not going to acquire vocabulary at the same rate. This doesn't mean the parent has to be there every second. The parent can walk in and out of the room and see a cat on the screen and say, 'Oh, look, there is a cat just like our cat.'"

Some kinds of television do delay language development in very young children, says Deborah L. Linebarger, PhD, assistant professor of communications at the University of Pennsylvania's Annenberg School for Communication. But she says others seem to help.

"We are starting to get an idea of what are the essential components of media for kids under age 2," Linebarger tells WebMD. "Magazine-format shows, like Sesame Street, tend to reduce expressive language and vocabulary skills in children under the age of 2 years. Over age 2 years, there is a huge body of literature that this is positive for children, but it is really not appropriate for kids under age 2."

Baby's First Year Newsletter

Because every week matters, get expert advice and facts on what to expect in your baby's first year.

Today on WebMD

mother on phone holding baby
When you should call 911.
parents and baby
Unexpected ways your life will change.
baby acne
What’s normal – and what’s not.
baby asleep on moms shoulder
Help your baby get the sleep he needs.

mother holding baby at night
mother with sick child
Chinese mother breast feeding newborn baby girl
Track Your Babys Vaccines
Baby Napping 10 Dos And Donts
Woman holding feet up to camera
Father kissing newborn baby
baby gear slideshow