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Jeff Bridges: Hungry for Change

The veteran actor talks about his drive to feed millions of hungry children -- plus his approach to acting, fitness, and staying balanced.

The No Kid Hungry Campaign

In 2010, the End Hunger Network allied itself with the Washington, D.C.–based nonprofit Share Our Strength (www.strength.org) to support SOS's No Kid Hungry Campaign, a nationwide effort to end childhood hunger in the United States by 2015. In November, Bridges traveled to Washington, D.C., where he advocated for increased federal funding for school and summer meal programs for kids at the launch of the No Kid Hungry Campaign.

Speaking to a National Press Club audience, the actor said he's often asked why he has taken this cause to heart for so many years. He thinks it's an odd question. "It seems like the most natural thing in the world for me, really -- I was born in a very lucky bed. My folks were fortunate enough to be able to provide for their kids, as I'm fortunate enough to be able to provide for my three daughters.

"But I can imagine what it must be like, that feeling of failure and depression…if you are not able to afford to put food in front of your kids."

Jeff Bridges' Recent Movies

The actor's new role as spokesperson for the No Kid Hungry Campaign is one of several high-profile parts he's played in the past year. Last March, he won an Academy Award for his role as the washed-up country singer and songwriter Bad Blake in Crazy Heart. Though he'd been nominated for an Oscar for four previous films, this was the first time he took home the golden statue. And in December, not one, but two big-budget Jeff Bridges films premiered.

In True Grit, a remake of the classic Western, Bridges reprises the role of Rooster Cogburn, an aging marshal who helps a young girl track down her father's killer. Bridges has some big boots to fill in this one: John Wayne earned an Oscar for the part in the 1969 original. For Tron: Legacy, Bridges trades the dusty Old West for a futuristic digital landscape. In this sequel to 1982's Tron, Bridges plays Kevin Flynn, a video game designer who has been trapped for years in a computer-generated world. Flynn is reunited with his son, Sam, and the two of them fight their way across the digital world from which both are desperate to escape.

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