Skip to content
My WebMD Sign In, Sign Up

Health & Parenting

Font Size

Tooth Fairy Takes Inflation Hit

Poll: Tooth Fairy Shells Out $2.09, on Average, for Each Baby Tooth
By
WebMD Health News
Reviewed by Louise Chang, MD

Feb. 22, 2008 -- Even the tooth fairy feels inflation's bite. The price per baby tooth is 22% steeper today than it was a year ago.

That's according to a new tooth fairy poll from Securian Dental, which runs dental plans.

The poll, which included 647 parents, shows that the tooth fairy pays $2.09 per baby tooth, on average, up from $1.71 last year.

Most parents said they pay $1 per tooth. The second most common payment was $5 per tooth.

Then there were the outliers. One parent says the payout is a nickel per tooth. And at the other end of the spectrum, another parent splurges with $50 per tooth. And since kids have 20 baby teeth, which get replaced by 32 grown-up teeth, that adds up to a pretty penny.

What's up with tooth fairy inflation? Chalk it up to a boom in the $5-per-tooth crowd, notes Marty Weiland, operations analyst for DeCare Dental, which administers Securian Dental plans.

"The tooth fairy poll average usually reflects the health of the economy. However, this direction of change is inconsistent with trends exhibited in other more commonplace indices," Weiland says in a news release.

"The NASDAQ and Dow Jones Industrial Average indices have decreased 7.4% and 3.6% over this same period, respectively," says Weiland. "Either the tooth fairy is an expert investor or we may be seeing something analogous to the 'lipstick effect,' where during an economic downturn or a recession, the tendency is for consumers to purchase small, comforting items rather than large luxury items."

(How much does the tooth fairy leave at your house? See what other parents have to say on WebMD's Parenting: Preschoolers and Grade Schoolers board.)

Today on WebMD

Girl holding up card with BMI written
Is your child at a healthy weight?
toddler climbing
What happens in your child’s second year.
 
father and son with laundry basket
Get your kids to help around the house.
boy frowning at brocolli
Tips for dealing with mealtime mayhem
 
mother and daughter talking
Tool
child brushing his teeth
Slideshow
 
Sipping hot tea
Slideshow
Young woman holding lip at dentists office
Video
 
6-Week Challenges
Want to know more?
Chill Out and Charge Up Challenge – How to help your tribe de-stress and energize.
Spark Change Challenge - Ready for a healthy change? Get some major motivation.
I have read and agreed to WebMD's Privacy Policy.
Enter cell phone number
- -
Entering your cell phone number and pressing submit indicates you agree to receive text messages from WebMD related to this challenge. WebMD is utilizing a 3rd party vendor, CellTrust, to provide the messages. You can opt out at any time.
Standard text rates apply
Which Vaccines Do Adults Need
Article
rl with friends
fitSlideshow
 
tissue box
Quiz
Child with adhd
Slideshow