Interventions Can Cut Kids' TV Screen Time
Less Screen Time May Result in Lower Rates of Childhood Obesity, Resarchers Say
No Magic Bullet
Scott Kahan, MD, co-director of the George Washington University Weight Management Program in Washington, D.C., says that he is not surprised the study interventions had only a moderate effect on TV viewing habits.
But even this modest reduction is important, he says. “We can’t expect any magic bullet to solve the problem of childhood obesity whether a special diet, exercise plan, or intervention aimed at decreasing TV time, there’s no single thing that will solve this multifaceted problem.
“There is a strong connection between screen time and gaining weight and being overweight as well as a number of other unhealthy behaviors even if you don’t end up gaining excess weight,” Kahan says.
“Sitting in front of the TV watching children’s TV shows exposes kids to so much branding and fast food advertising,” he says. “This primes peoples’ foods preferences and choices and will cause weight gain over time.”
Replacing these ads with commercials for healthy food would be helpful, as would regulations to decrease aggressive junk food advertising to children, Kahan says.