Better Sex for Women?
Mounting Excitement continued...
Stubbs now performs two genital surgeries for men and women per week. (He cosmetically alters other body parts.) But that pales compared to the traffic that goes through the doors of the Laser Vaginal Rejuvenation Institute of Los Angeles. There, founder and director David Matlock, MD, performs 10 female genital operations a week and boasts a four-to-five month waiting list.
Although centers that perform vaginal enhancement are scattered around the U.S. and Canada, the Institute appears to be one of the most aggressive in marketing the modification of women's privates. Ads featuring a woman in apparent ecstasy -- exclaiming 'You won't believe how good sex can be!' -- have contributed to the growth of a lucrative business.
Compared to all obstetricians and gynecologists, Matlock says that his revenue is in the top one percent. And it's no wonder since each woman that lies on the operating table is asked to shell out $3,800 to $6,000 for a tailor-made vagina. Combination packages for different procedures can reach up to $15,000. (A resculpted labia at Stubbs' clinic goes for $2,300 by U.S. standards.)
The highly profitable venture is the reason, Matlock says, ob-gyn doctors have been flocking to his office for training and support. In the next few weeks alone, he will coach medical professionals from New York, Korea, and Canada, who plan to open their own regional institutes. A satellite office opened up in Atlanta earlier this year.
A Lift Down Under: Worth It?
Matlock makes no excuses for his work. He says he's merely listening to women, who for years have been dismayed when their doctors tell them to accept that loose vaginal muscles are just part of getting older or having children. Other women come in, he says, because they decide on their own that they want more aesthetically-pleasing vaginas, and often ask him to make theirs look like the models in Playboy magazine.
Many experts have frowned upon surgical methods like Matlock's, particularly because there are no recognized scientific or academic studies on the benefits or risks of the procedures.