Better Sex for Women?
Mounting Excitement continued...
Stubbs now performs two genital surgeries for men and women per
week. (He cosmetically alters other body parts.) But that pales compared to the
traffic that goes through the doors of the Laser Vaginal Rejuvenation Institute
of Los Angeles. There, founder and director David Matlock, MD, performs 10
female genital operations a week and boasts a four-to-five month waiting
Although centers that perform vaginal enhancement are scattered
around the U.S. and Canada, the Institute appears to be one of the most
aggressive in marketing the modification of women's privates. Ads featuring a
woman in apparent ecstasy -- exclaiming 'You won't believe how good sex can
be!' -- have contributed to the growth of a lucrative business.
Compared to all obstetricians and gynecologists, Matlock says
that his revenue is in the top one percent. And it's no wonder since each woman
that lies on the operating table is asked to shell out $3,800 to $6,000 for a
tailor-made vagina. Combination packages for different procedures can reach up
to $15,000. (A resculpted labia at Stubbs' clinic goes for $2,300 by U.S.
The highly profitable venture is the reason, Matlock says,
ob-gyn doctors have been flocking to his office for training and support. In
the next few weeks alone, he will coach medical professionals from New York,
Korea, and Canada, who plan to open their own regional institutes. A satellite
office opened up in Atlanta earlier this year.
A Lift Down Under: Worth It?
Matlock makes no excuses for his work. He says he's merely
listening to women, who for years have been dismayed when their doctors tell
them to accept that loose vaginal muscles are just part of getting older or
having children. Other women come in, he says, because they decide on their own
that they want more aesthetically-pleasing vaginas, and often ask him to make
theirs look like the models in Playboy magazine.
Many experts have frowned upon surgical methods like Matlock's,
particularly because there are no recognized scientific or academic studies on
the benefits or risks of the procedures.