Looking for Love Doesn't Take Long
Men and Women Can Assess Potential Mates in 3 Minutes or Less
Researchers surveyed participants of a speed dating service and found that
the men and women made their dating decisions based primarily on visible
physical attributes, like height, weight, and attractiveness and placed
relatively little importance on other factors.
"Although they had three minutes, most participants made their decision
based on the information that they probably got in the first three
seconds," says Robert Kurzban, assistant professor of psychology at the
University of Pennsylvania, in a news release. "Somewhat surprisingly,
factors that you might think would be really important to people, like
religion, education, and income, played very little role in their
"Some people say they're looking for one kind of person, then choose
another. Other people say they don't even know what they're looking for. But
our data suggest that, however it happens, people know it quickly when they see
it," says Kurzban. "People generally understand their own worth on the
dating market, so they are able to judge each other's potential compatibility
within moments of meeting."
The results of the study are scheduled for publication in an upcoming issue
of the journal Evolution and Human Behavior.
In the study, researchers analyzed surveys from 10,526 anonymous
participants of HurryDate, a company that organizes "speed dating"
sessions in which a group of about 25 men and 25 women has three minutes to
interact with each other on a one-on-one basis and decide whether they'd be
interested in contacting each other in the future by indicating a "yes"
on their scorecard.
Researchers analyzed the percentage of "yeses" that a person
received from a member of the opposite sex and found that women were much more
selective than men. On average, men were selected by 34% of the women, and the
women were selected by 49% of men.
The study also showed that physically observable traits were the biggest
predictors of how often a person was selected as a desirable mate by the
Men who were more attractive, taller, and younger were chosen more
frequently regardless of whether they were being selected by women who were
similar to them in terms of physical attributes, although racial preferences
were also prevalent.
A woman's desirability was also strongly related to her physical attributes,
although her BMI (body mass index, a measure of weight in relation to height)
played a bigger role, and it wasn't unusual for men to choose women who were
thinner than they were.
Overall, men at events were strongly attracted to women who were thin,
young, attractive, and of a similar race. Women preferred men who are
physically attractive, tall, young, of medium build, and of a similar race.
Women's preferences didn't seem to be strongly determined by a single trait,
but they were collectively driven by superficial appearance.