Skip to content

Smoking Cessation Health Center

Font Size

'Light' Cigarettes Hurt Quit-Smoking Effort

Study Shows Switching to 'Light' Cigarettes May Undermine Resolve to Stop Smoking Habit

'Light' Labels on the Way Out continued...

"The products will no doubt remain, but they will be called something else," he says. "The goal was to eliminate the terms and imagery that has led consumers to view these products as less hazardous. FDA will have to remain vigilant to make sure that goal is met."

RJ Reynolds Tobacco spokesman David Howard tells WebMD the company will use color designations to replace the banned terms on its Pall Mall and Salem brands.

For example, cigarettes the company now labels 'light' will have a blue package, while those labeled 'ultra-light' will have an orange package, he says.

The color designation has been used in other countries, like Europe, which long ago banned labeling terms that imply certain tobacco products are safer than others.

"The bottom line is that tobacco consumers need a way to distinguish what brands and styles they want to purchase, and retail clerks also need a way to identify them," he says.

Myers counters that changing the color of the packaging is just another way to mislead consumers.

"We would like to see FDA provide more detailed directives to the tobacco companies telling them what will and will not be permitted," he says.

1|2

Today on WebMD

hands breaking a cigarette
Is quitting cold turkey an effective method?
ashtray
14 tips to get you through the first hard days.
 
smoking man
Surprising impacts of tobacco on the body.
cigarette smoke
What happens when you kick the habit?
 

Filtered cigarettes
ARTICLE
an array of e cigarettes
ARTICLE
 
human heart
ARTICLE
Woman experiencing withdrawal symptoms
ARTICLE
 

man smoking cigarette
ARTICLE
no smoking sign
VIDEO
 
Woman ashing cigarette in ashtray
ARTICLE
chain watch
ARTICLE