Skip to content
My WebMD Sign In, Sign Up

Women's Health

Font Size
A
A
A

Martha Stewart Comes Clean

continued...

They can even move into Martha Stewart houses, built in partnership with KB Home; 10 developments will be finished by the end of the year in California, Colorado, Florida, Georgia, North Carolina, and Texas. Reasonably priced, the homes are inspired by Stewart's places in Maine, East Hampton, and Bedford. If they like, the owners can paint those houses with Martha Stewart Colors (available at Lowe's), lay down Martha Stewart carpet tiles or area rugs, and preserve their memories with a new line of scrapbooking supplies, unveiled on her show this very day and available, she reminds her viewers more than once, at Michaels crafts stores around the country. Beginning next year, they can even tuck into a Martha meal, from an array of fresh, refrigerated, and frozen foods to be sold at Costco. Her current high-visibility venture, launching in September, is an upscale line of home products — kitchenware, dishes, bed linens, towels, and holiday ornaments — to be sold exclusively at Macy's stores. The announcement of the partnership reportedly sent MSO stock up nearly 12 percent.

Stewart credits colleagues and employees — "so many people who stuck by me" — with steering her enterprise back on course. But the case could be made that her hard-charging ambition and utter commitment to her company are most responsible for MSO's revival. When she shows me some of the Macy's items, she talks about them with genuine excitement. "Look at that beautiful, delicate rim," she says, holding up a porcelain plate, then presenting the scalloped-edge sheets, the glassware ("Polish crystal, which I love"), and a reproduction antique spice rack ("This was an old tobacco sorter that I discovered at an antiques show probably 30 years ago"). She rubs a bath towel between her thumb and forefinger. "Feel that nice quality," she says.

It's natural to wonder whether this display of delight is only a form of salesmanship. But Stewart is never just pushing product. She loves these items and the life they represent. For her, work and play are one. She takes deep pleasure in all those Martha things that show up on her calendar — spring-cleaning the canary cages, moving her citrus plants outdoors for the summer. And she can sound like a precocious child when she proudly lists all the activities in her chockablock weekend.

Saturday morning, she tells me, she relocated her bees. "I have three hives. We're building a new greenhouse and I don't want to disrupt their pollinating. So I got dressed up in my bee outfit, cleaned the hives, and moved them up by the vegetable garden." Then she went to see an "amazing" stand of maples at a friend's house, after which she came home and oversaw the planting of some trees of her own. "Oh, and I drove!" she remembers. "I drove my carriage for an hour in the afternoon." She means one of the three turn-of-the-century horse-drawn vehicles she expertly guides down the lanes of her Bedford estate. Somewhere in there she took a lesson on a fancy new sewing machine from SVP Worldwide, whose Singer, Pfaff, and Husqvarna Viking brands she endorses. It's one of five machines, including her 1961 Singer, that she keeps in her new third-floor crafts room, which, she tells her TV audience, she has taken to organizing at 11 o'clock at night.

1 | 2 | 3 | 4 | 5 | 6 | 7

Today on WebMD

woman looking in mirror
Article
Woman resting on fitness ball
Evaluator
 
woman collapsed over laundry
Quiz
Public restroom door sign
Slideshow
 
Couple with troubles
Article
cat on couch
Evaluator
 
Young woman being vaccinated
Slideshow
woman holding hand to ear
Slideshow
 
Blood pressure check
Slideshow
mother and daughter talking
Evaluator
 
intimate couple
Article
puppy eating
Slideshow