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    Save the Children: Julianne Moore on U.S. Poverty, Being 50, and Losing Her Mom

    Actress/author Julianne Moore puts her heart into family, career, and improving children's lives this Valentine's Day.

    Julianne Moore: Champion for Children

    She's also right in the thick of planning the release of custom-designed Valentine's Day cards for Save the Children, the 80-year-old nonprofit that provides education, nutrition, and health programs for children living in poverty around the world (

    As a Save the Children artist ambassador, Moore helps promote the annual Valentine's Day card sale campaign to raise funds for kids' initiatives in the United States. One, called Literacy Block, gives kindergartners through eighth-graders supported activities that help them grow as readers with guided independent reading practice, fluency-building support, and listening to books read aloud.

    Moore's interest is to do something about the link between poverty and literacy. Research shows that by age 4, poor children are 18 months behind their peers developmentally. At age 10, this gap persists. When they grow up, that difference in skills matters; people with low levels of education have higher rates of unemployment.

    "Our literacy work encompasses just about everything we do, from early childhood education to early cognitive skills, all with the goal that by the time they're in fourth grade, kids are no longer learning to read, but reading to learn," says Jennifer Kaleba, director of marketing and communications for Save the Children's U.S. programs.

    "Valentine's Day is as big as Halloween for kids," Moore says. "I was very involved with Trick-or-Treat for UNICEF as a kid, and I thought, ‘Why don't we attach something about U.S. poverty to Valentine's Day and allow kids to help one another?’"

    Past cards have featured children's art, but this year the cards will be recognizable to many parents, designed by favorite children's book illustrators such as Mo Willems (Don't Let the Pigeon Drive the Bus!), Ian Falconer (Olivia), Kevin Henkes (Lilly's Purple Plastic Purse), Brian Selznick (The Invention of Hugo Cabret), and LeUyen Pham, who illustrates Moore's own Freckleface Strawberry series, inspired by her childhood nickname.

    Moore on Education Equality

    The days when she was "Freckleface Strawberry" in school were also the days Moore developed an early sense of the inequality in kids' education. Her military family moved often, and she attended at least nine schools -- some on a military base but most of them local public schools.

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