Lisa Greenbaum is WebMD’s Senior Vice President, Professional Services, responsible for Sales, Product Marketing and Revenue Delivery for the company’s Medscape division, a role which she was appointed to in November 2016. Ms. Greenbaum has been with WebMD since 2004. Prior to assuming responsibility for Medscape Professional Services, Ms. Greenbaum held a variety of senior leadership and sales roles, which included oversight of Professional Sales to Pharmaceutical and Consumer Packaged Goods companies, as well as the company’s Professional Paid Market Research business.
Ms. Greenbaum has 25 years of experience in the Pharmaceutical, Medical Device and Consumer Markets industries, which include sales and sales leadership roles at HealthStream in Nashville, TN, Merck & Company, Inc., and Procter & Gamble.
Ms. Greenbaum received her undergraduate degree from Duke University.