Director of Editorial Operations Danielle Siegel leads the team responsible for the workflow management and scheduling of the video and content creation delivery teams at WebMD. Producing more than 2,500 assets per year, Siegel ensures on-time delivery while upholding WebMD’s editorial policies. She serves as the primary point of editorial contact for the web development and publishing teams.
In her previous role at WebMD, she led the delivery and product evolution of the site’s health assessment suite. She was also responsible for the launch of some of WebMD’s most complex editorial and branded pharmaceutical advertising programs. Throughout her tenure, she has worked to constantly evaluate and refine the business processes required to support WebMD’s users, clients, and corporate initiatives.
Siegel began her career at AutoTrader.com, where she worked for nearly 8 years leading high-performing teams in the delivery and optimization of internal systems and external advertising programs across multiple platforms and products.