June 22, 2020 -- In response to nationwide protests for racial justice, Band-Aid will release a new range of bandages that “embrace the beauty of diverse skin,” the company says in a statement. The bandages will come in light, medium, dark, and deep shades.
The Johnson & Johnson-owned brand was introduced in 1920 and has remained a household staple since.
In 2005, Band-Aid released a line of multi-toned bandages called “Perfect Blend,” but it was discontinued shortly after due to what the company called low demand.
Its product line still includes clear bandages designed to cater to all skin tones, but the new release will be in the brand’s highest-selling “flexible fabric.”
The announcement has many questioning Band-Aid’s motive and timing of the expansion. “Just proves how ignored we’ve been,” wrote one Instagrammer. “Talk about putting a Band-Aid on a problem,” commented another.
Many have encouraged consumers to instead support bandage brands that have been racially inclusive from the start.
Browndages and Tru-Colour are Black-owned family businesses that have a wide range of bandages for brown skin. Both brands say they have seen a spike in sales since Band-Aid’s new launch.
“Imitation is the sincerest form of flattery, and we are encouraged to see other corporations jump into this market,” says a tweet from Tru-Colour.
Browndages is working to restock its products after quickly selling out, but Tru-Colour can be found in Target stores or on Amazon.com.