McDonalds Pulls Fitness Trackers From Happy Meals

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Aug. 18, 2016 -- Reports of skin irritations have led McDonald's to remove fitness trackers from Happy Meals.

"We have taken this swift and voluntary step after receiving limited reports of potential skin irritations that may be associated from wearing the band," company spokeswoman Terri Hickey said in the statement to CNN.

"Nothing is more important to us than the safety of our customers and we are fully investigating this issue," Hickey added.

The company did not reveal the exact number of skin problems linked with the wrist-worn fitness trackers that measure steps and blink slowly or quickly depending on the wearer's pace, CNN reported.

McDonald's decision to include the brightly colored fitness trackers with Happy Meals had spurred controversy, with critics calling it a marketing strategy rather than an attempt to boost kids' health.