There may be a lot more counting of calories when people buy snacks from vending machines or order food in certain restaurants under rules currently being crafted as part of the final phase of the Affordable Care Act.
Once the regulations are in place, calorie information will have to be displayed on roughly 5 million vending machines in many companies and in restaurants with more than 20 locations. The hope is that the changes will help consumers make healthier choices, the Associated Press reported.
It won't be a cheap change, with the U.S. Food and Drug Administration estimating it will cost almost $26 million the first year and $24 million a year after that, the AP reported. And companies with vending machines will have to foot the bill. Businesses will be given a year to comply with the new rules, although the vending machine industry has already asked for a two-year deadline, according to the wire service.
The rules will apply to about 10,800 companies that operate 20 or more vending machines. Nearly three quarters of those companies have three or fewer employees, and their profit margin is extremely low, an industry group told the AP.
"The money that would be spent to comply with this -- there's no return on the investment," Eric Dell, vice president for government affairs at the National Automatic Merchandising Association, told the wire service.
Restaurant chains with more than 20 locations will also have to post calorie information, under another set of rules the FDA is finalizing. Certain cities already require this, and some large fast-food operations do it voluntarily, according to the AP.
Only one in six customers look at calorie counts, but those who do tend to order about 100 fewer calories, according to a 2011 study that was done in New York City. A more recent study in Philadelphia found no difference in food buying patterns after the city's labeling law took effect, the wire service reported.
The vending machine industry group does have a program that places stickers in front of products that meet healthy guidelines for fat and sugar content. That program is used by nearly 14,000 businesses, schools and government agencies, along with the military, the AP reported.