Dec. 10, 2021 -- Peloton responded to the role that one of their bikes played in the death of Mr. Big in HBO Max’s “Sex and the City” reboot, saying the fatal heart attack was likely due to the character’s “extravagant lifestyle” rather than exercise, according to E! News.

The first episode of the new show, called “And Just Like That …,” premiered on Thursday with a major surprise. Mr. Big dies after completing his 1,000th Peloton ride and receiving a shoutout from his favorite instructor, Allegra.

Although the second episode reveals that Mr. Big had heart problems and his cardiologist signed off on the workouts, one of Peloton’s health advisors pointed to other factors that could have led to the heart attack.

“I’m sure SATC fans, like me, are saddened by the news that Mr. Big dies of a heart attack,” Suzanne Steinbaum, MD, a cardiologist in New York City who serves on Peloton’s health and wellness advisory council, told the news outlet.

“Mr. Big lived what many would call an extravagant lifestyle — including cocktails, cigars, and big steaks — and was at serious risk as he had a previous cardiac event in Season 6,” she said. “These lifestyle choices and perhaps even his family history, which often is a significant factor, were the likely cause of his death.”

In fact, riding a Peloton bike may have helped to delay Mr. Big’s fatal heart attack, she noted.

“More than 80% of all cardiac-related deaths are preventable through lifestyle, diet and exercise modifications,” she said. “And while 25% of heart attacks each year are in patients who already had one (like Mr. Big), even then they are very, very treatable.”

Peloton said the company knew that a bike would appear in the show but didn’t know what would happen in the scene, according to BuzzFeed News. The company approved Peloton instructor Jess King to play the role of Allegra but wasn’t aware of the episode’s plot.

“Due to confidentiality reasons, HBO did not disclose the larger context surrounding the scene to Pelton in advance,” Denise Kelly, a spokesperson for Peloton, told BuzzFeed.

Steinbaum encouraged fans to take care of themselves and “know your numbers.”

“It’s always important to talk to your doctor, get tested, and have a healthy prevention strategy,” she said. “The good news is Peloton helps you track heart rate while you ride, so you can do it safely.”

Show Sources

E! News: “Peloton Responds to the Role Their Bikes Played in the And Just Like That Death.”

Peloton: “Meet The Peloton Health & Wellness Advisory Council.”

BuzzFeed News: “Peloton Said HBO Never Told It How Its Bike Would Be Used In ‘And Just Like That.’”

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