Joan Hoffman

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Joan Hoffman began her career as the spa director of Two Bunch Palms in Desert Hot Springs, Calif. She later received a master's degree in public health with an emphasis on corporate wellness and worked as a consultant for major spas, day spas, and resorts. While the spa industry was growing, she developed an evaluation research business to determine the effectiveness of public-health programs. Her clients included city and federal governments, schools, nonprofit organizations, and corporations.

Returning to her first love, Hoffman teamed up with another spa professional to enhance the quality of the spa industry through evaluation. Their business, E-SPA, has a program called "Spa Spies" that brings 20 years of combined experience to the task of assisting spa management in providing the best spa experience for clients.

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