Soften Your Colors
Ruby red may have been your signature lip color since your 20s. But as you mellow with age, so should your color palette. "You don't want bright, vibrant colors that call attention to the eyes, lips, or cheeks because they will draw attention to damage and not blend with the skin," Winton says. "You can still stay with the harmony of your hair and eye color, just do it with softer colors."
"I'm a sucker for soft tones. I use them on everyone," Lowe says. "I like neutrals and pastels and find they complement aging skin well."
Black mascaras and eyeliners are appropriate around the eyes. If your hair is gray, you might try a softer mascara color, such as brown or gray.
Eyelashes also tend to lose their volume and thickness over time. A volumizing, defining mascara will plump them up. To make them even fuller, "apply a very fine layer of translucent powder to the lashes in between two coats of mascara," makeup artist Jemma Kidd says. You might consider having your lashes and brows tinted with semi-permanent color as a longer-lasting alternative, but never do that yourself.
Your lips can thin with age. But there are ways to make them look full again.
Choosing the right color for thinning lips matters. Again, avoid strong colors like red. Those can make lips appear even thinner. Peach and beige colors, lip glosses, and tawny liners make them appear fuller and more defined.
Liners can help complete the illusion of fuller lips. Draw just on the outside of the lips and fill in with color, but don't to make them too rigid. "Most people use the pencil to outline the lips first," Lowe says. "This creates too much definition in the lining of the lip. Instead, use color first and then line the lip. It gives it a softer line that is still defined."
If you have feathery lines around your lips, use matte lipsticks and lip liners to keep lipstick from bleeding into them. Kidd recommends mixing a good lip balm with your favorite lip color for a glossier, more subtle look.