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    Focus Shifts to Nonsurgical Cosmetic Procedures Like Botox, Restylane

    Cosmetic Procedures Become Even More Popular

    Body Contouring on the Rise

    Although less invasive procedures are becoming more popular for fighting wrinkles, researchers say people are opting for more drastic measures to fight fat.

    Rather than using liposuction to contour, lower body lifts are up 72% in 2004 vs. 2003. The report also shows that procedures like thigh lifts are up 45% in 2004 vs. 2003

    Researchers say people who have experienced major weight loss accounted for nearly 56,000 of the more than 106,000 body contouring procedures performed last year.

    The report shows the most popular body contouring procedures in 2004 included:

    • Breast lifts (76,000 procedures, up 14% since 2003)
    • Buttock lift (4,000, up 45% since 2003)
    • Lower body lifts (9,000, up 72% since 2003)
    • Thigh lifts(8,000, up 45% since 2003)
    • Upper arm lifts (10,000, up 44% since 2003)

    The report also shows a dramatic rise in the number of Hispanics opting for cosmetic plastic surgery procedures. Hispanics had nearly 553,000 cosmetic procedures in 2004, an increase of 49% from 2000.

    "This tremendous growth shows that Hispanics have adopted and adapted to many U.S. cultural norms," says James Wells, MD, a plastic surgeon and past ASPS president, in a news release. "Hispanics are the fastest growing ethnic group in America and body image is increasingly important to them as they move up the socio-economic ladder."

    Hispanics led all minority groups in the number of cosmetic procedures performed, accounting for 6% of all procedures, followed by African-Americans (5%), and Asians (3%).

    The most common surgical cosmetic procedures requested by Hispanics in 2004 were nose reshaping, breast augmentation, and liposuction. The most common nonsurgical or minimally invasive cosmetic procedures for Hispanics were Botox, microdermabrasion, and injectable wrinkle fillers.

    In addition, the most common cosmetic surgical procedures requested by African-Americans in 2004 were nose reshaping, breast reduction, and liposuction. Among Asians, the most popular were nose reshaping, eyelid surgery, and breast augmentation.

    The ASPS report is based on information collected by an online database for plastic surgery procedures as well as an annual survey of more than 17,000 board-certified plastic surgeons.

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