Also, 5.3 million reconstructive plastic surgeries were done in 2010, up 2% from 2009.
Rising Consumer Confidence Spurs Increase in Plastic Surgery
According to the ASPS news release, the increase in such procedures mirrors a rise in consumer confidence during 2010.
The top five cosmetic surgical procedures were:
- Breast augmentation, 296,000
- Nose reshaping, 252,000
- Eyelid surgery, 209,000
- Liposuction, 203,000
- Tummy tucks, 116,000
“The economy is showing signs of improvement and, financially, things are a little better for people this year,” says Phillip Haeck, MD, president of the ASPC. “The financial markets are at a two-year high, we’re seeing a double-digit increase in the percentage of auto sales over a year ago, and as the aging population continues to grow, people are investing in plastic surgery procedures to help stay competitive in the workplace.”
The organization’s report says facelifts, which had previously flat growth rates since 2007, rose 9% in 2010 to nearly 113,000 procedures.
Breast augmentations rose 2%, with silicone implants used in 60% of the procedures.
Body Contouring on the Rise
All surgical body contouring procedures were up in 2010, according to the APSC. For example, there were:
- 90,000 breast lifts, which was a 3% rise
- 10,000 lower body lifts, up 9%
- 15,000 upper arm lifts, up 5%
- 9,000 thigh lifts, up 8%
Many such procedures are being requested by patients who lose massive amounts of weight, the report says.
“There’s some pent-up demand for cosmetic surgical procedures,” Haeck says. “People have waited a couple of years or more to have procedures, until their finances were at least somewhat back in order. But all indications are more consumers are again willing to spend more to look better.”