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Health Care Reform:

Health Insurance & Affordable Care Act

How Long Does Obama Have to Fix Healthcare.gov?

continued...

Greg Mellowe, policy director of consumer group Florida Chain, said that while the troubled website makes it more difficult for groups doing outreach and education, “most people understand that problems with technology are to be expected early on in an initiative of this magnitude.”

Because the health law is primarily aimed at low to moderate income people - and their household cash flow is often drained by holiday gift spending and replenished by February tax refunds -- getting the exchange working by November isn’t critical, said Brian Haile, senior vice president of healthcare policy at Jackson Hewitt tax service.

“If you’re trying to sell something you need to do it at a period during which you don’t have competing consumption,” said Haile. “After Nov. 1 ... foremost on their minds is not, ‘Am I going to buy insurance?’ but ‘What am I going to put under the tree?’ ”

Jay Hancock, Anna Gorman and Philip Galewitz contributed.

Kaiser Health News is an editorially independent program of the Henry J. Kaiser Family Foundation, a nonprofit, nonpartisan health policy research and communications organization not affiliated with Kaiser Permanente.

Mon, Oct 21 2013

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