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Health Insurance & Affordable Care Act

Obamacare Help Was In High Demand, Survey Shows

WebMD News from Kaiser Health News

By Jenny Gold

Tue, Jul 15 2014

Most working people in the U.S. sign up for health insurance in a very straightforward way: a few forms, a few questions for human resources, a few choices of plans. 

Signing up for Affordable Care Act insurance was nothing like that. It involved questions about income, taxes, family size and immigration status. And in most places in the country, there were myriad choices of plans with subtle differences between them.

Guess what? People looked for help on the decision.

During the Affordable Care Act’s first open enrollment period, about 10.6 million people received personal help from navigators and other enrollment assisters, according to an online survey of the programs released Tuesday by the Kaiser Family Foundation. (KHN is an editorially independent program of the foundation.)

And the assistance was time consuming: 64 percent of the programs reported that they spent an hour to two hours with each consumer on average. The assisters and navigators included 28,000 full-time-equivalent workers across the country, funded by federal and state governments as well as outside sources, the survey found.

But those assisters were not distributed equally across states.

The 16 states that elected to run their own state-based exchanges had about twice as many assisters per 10,000 uninsured compared to the 29 states that defaulted to a federally-facilitated exchange. (The other five states set up a partnership with the federal exchange.) People in states running their own exchange were twice as likely to receive help with enrollment.

The discrepancy is not terribly surprising: the states running their own exchanges had significantly more funding available for outreach and enrollment. The Centers for Medicare and Medicaid Services awarded a much smaller $67 million in federal grants to fund navigator programs in the 34 states with federally-facilitated or partnership exchanges.

The entire state of Ohio, for example, had gotten just $3 million in grants to do consumer outreach by October 2013. That’s compared to $24 million in Maryland, which had half as many uninsured residents.

“It’s not just the money,” says Karen Pollitz, lead author of the KFF survey. “The culture of coverage might also have been different. [States with their own exchanges] might not have been working uphill against the barrage of bad noise against the ACA.”

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