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Sexy Ads Sell Affordable Care Act in Colo.


Laura Welp is a 32-year-old part-time student in Denver. She says she’s got her own reasons to want to learn more about Obamacare, and that an ad with a hot guy in it isn’t really a motivator.

“It doesn’t appeal to me. The interest for me in Obamacare is that I think I can get cheaper insurance and I think it’s going to get more people insurance,” she says.

But Rachel Cain, who’s also 32, likes them.

“I was describing my reaction to them to somebody else on Facebook who thought that they were terrible,” she says. “I think they’re hilarious and right to the point. They’re perfect for the audience. I’ve done a keg stand. And I’ve also done ski shots.”

If the health law is going to work, people like Welp and Cain need to sign up for coverage.  Lots of healthy people need to enroll in new coverage to balance out the people who will have higher health costs.  Adam Fox, who launched the ads aimed at young people, says they’re disproportionately uninsured now and that they need to know more about the  affordable options that the law offers them. He’s unapologetic if some are offended.

“We’ve started a huge conversation about a lot of the different reasons to have health insurance,” he says.

Fox says to expect ads aimed at young families in the near future.

This story is part of a reporting partnership between NPR and Kaiser Health News.

Kaiser Health News is an editorially independent program of the Henry J. Kaiser Family Foundation, a nonprofit, nonpartisan health policy research and communications organization not affiliated with Kaiser Permanente.

Sun, Nov 24 2013

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