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Health Care Reform:

Health Insurance & Affordable Care Act

WebMD News from Kaiser Health News

Connecticut Marketplace Turns to Storefront Sales

By Jeffrey Cohen, WNPR

Fri, Mar 21 2014

Mike Dunn stands inside a store in downtown New Haven, Conn., looking through the big glass windows at his future customers outside. He's not selling phones or food or clothes. He's selling Obamacare.

There's one week left to get health insurance through the Affordable Care Actmarketplaces, and states have gone to great lengths to enroll as many people up as possible. In Connecticut, the exchange has opened two retail storefronts where people can walk in and sign up.

"So, it's just about 10 o'clock when we open up, and we're just starting to see lines forming for people coming in as soon as we open," he says.

That's become normal, he says, as the March 31 deadline for enrolling in Obamacare approaches. With just days to go, Connecticut's exchange, Access Health CT, has done a better job than most states at enrolling people who are eligible. Strategies such as opening a retail store like this one may have played a role in that.

A few dozen people have come to check out their health insurance options. Debra White, 63, pays $300 a month to cover herself and her husband. That's about a quarter of her monthly income. She can manage. But it's not easy.

"I do have insurance, but I'm coming to see if I can lower the payment because I'm on a fixed income," she explains.

Many say what drew them in was the idea of signing up for insurance in person — not on the phone, not on the computer, nor the smartphone.

"It makes it easier for me to converse with another person," White says. "When I'm on the computer and everything, it's confusing. Frustrating. Especially this time. I had a stroke, so at this time in my life it's a little difficult."

White is here with her grandson, Robert Taylor, 21. He works retail part time, and he goes to community college. He doesn't have insurance at all and he's here to get it.

"I'm healthy and I really don't make too many trips to the doctors," he says. "It's just, when I do, I'd like to have a different way of paying for it other than coming out of my pocket."

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