Danielle Siegel is the Vice President of Content Operations at WebMD/Medscape, overseeing and defining the workflow and operational aspects of content delivery. With over 14 years at the company, she manages the delivery of more than 20,000 pieces of content annually across the WebMD and Medscape family of websites. Her responsibilities include overseeing Photo Editing, Copy Editing, Publishing, Program Management, Multimedia, and CMS Strategy.
In her previous role at WebMD, she led the delivery and product evolution of the site’s health assessment suite. She was also responsible for the launch of some of WebMD’s most complex editorial and branded pharmaceutical advertising programs. Throughout her tenure, she has constantly evaluated and refined the business processes required to support WebMD’s users, clients, and corporate initiatives.
Siegel began her career at AutoTrader.com, where she worked for nearly 8 years, leading high-performing teams in the delivery and optimization of internal systems and external advertising programs across multiple platforms and products.