Cyrus is a writer, public relations specialist, and entrepreneur. He runs JINA Magazine, a business and lifestyle publisher from Kenya, and a public relations agency. His mission is to provide valuable information to all audiences in easy-to-use forms, for maximum benefit. In his work, Cyrus leverages the latest in content development technology while investing significantly in collaborations that drive results. Although a Criminologist by profession, Cyrus has a passion for creating content.