Kim Marshall is owner of The Marshall Plan, a public relations and marketing company specializing in spas and resorts, which has a clientele that represents a "Who's Who" of the spa industry. As one of the original marketing advisors to the International Spa & Fitness Association, Marshall is a much sought-after speaker and source of information on spas and wellness. Her career includes writing for the Washington Post, the Baltimore Sun, and Spa Magazine. She has also represented travel and wellness-related companies that include Piedmont Airlines and the Grand Wailea Resort on Maui.