A New Approach to Fitness Coaching
Gyms focus on building better habits
A More Personalized Approach continued...
"The most important thing we do is build relationships with our
members," says Cassie Findley, Curves' director of continuing education and
research. "We know who our members are, we know who their grandkids are,
and we know what they're making for Thanksgiving dinner."
In the center of each Curves' circuit of machines stands a fitness coach,
evaluating members' form on the equipment, and offering help when needed. But
the $29-a-month membership (higher in major cities) doesn't stop at the
"We ask members to work out three times per week," says Findley.
"If we don't see them, we call, we send notes, we ask where they've