Fitness & Exercise

A New Approach to Fitness Coaching

A More Personalized Approach continued...

"The most important thing we do is build relationships with our members," says Cassie Findley, Curves' director of continuing education and research. "We know who our members are, we know who their grandkids are, and we know what they're making for Thanksgiving dinner."

In the center of each Curves' circuit of machines stands a fitness coach, evaluating members' form on the equipment, and offering help when needed. But the $29-a-month membership (higher in major cities) doesn't stop at the door.

"We ask members to work out three times per week," says Findley. "If we don't see them, we call, we send notes, we ask where they've been."