Healthy Terms to Be Taken Off Kashi Products
May 12, 2014 -- The terms "all natural" and "nothing artificial" will be dropped from some Kashi products, the Kellogg Company said Thursday.
The move is part of a settlement to end a class-action lawsuit filed in 2011 in California. The settlement also includes a $5 million payment, the New York Times reported.
The plaintiffs said Kellogg used the healthy sounding terms on Kashi products with ingredients such as pyridoxine hydrochloride, calcium pantothenate and soy oil processed using hexane, a component of gasoline.
Those ingredients do occur naturally, but food and vitamin makers often use synthetic versions to reduce costs and ensure they have adequate supplies, The Times reported.
"We stand behind our advertising and labeling practices," Kellogg spokeswoman Kris Charles said in a statement. "We will comply with the terms of the settlement agreement by the end of the year and will continue to ensure our foods meet our high quality and nutrition standards while delivering the great taste people expect."