Find Information About:

Drugs & Supplements

Get information and reviews on prescription drugs, over-the-counter medications, vitamins, and supplements. Search by name or medical condition.

Pill Identifier

Pill Identifier

Having trouble identifying your pills?

Enter the shape, color, or imprint of your prescription or OTC drug. Our pill identification tool will display pictures that you can compare to your pill.

Get Started
My Medicine

My Medicine

Save your medicine, check interactions, sign up for FDA alerts, create family profiles and more.

Get Started

WebMD Health Experts and Community

Talk to health experts and other people like you in WebMD's Communities. It's a safe forum where you can create or participate in support groups and discussions about health topics that interest you.

  • Second Opinion

    Second Opinion

    Read expert perspectives on popular health topics.

  • Community


    Connect with people like you, and get expert guidance on living a healthy life.

Got a health question? Get answers provided by leading organizations, doctors, and experts.

Get Answers

Sign up to receive WebMD's award-winning content delivered to your inbox.

Sign Up

Health & Parenting

Font Size

Parents Less Worried by Media Exposure

Some Experts Warn of False Sense of Security About Sex, Violence Content
WebMD Health News
Reviewed by Louise Chang, MD

June 19, 2007 -- Parents appear less concerned about their children’s exposure to sex and violence in the media than they once were.

That’s according to a survey released Tuesday that has tracked parental attitudes since 1998.

But two-thirds of parents still say they’re concerned about the level of inappropriate content on airwaves, the Internet, and in movies. Just as many say it’s time for the government to step in and do more to regulate sex and violence during prime-time viewing hours.

The survey of roughly 1,000 parents of children aged 2-17 found that 40% to 50% were very concerned about the amount of violence, sex, or adult language their kids see in the media. The figures were each down by at least 16% from a decade ago, concluded the Henry J. Kaiser Family Foundation, which issued the reports.

“Most of them feel like they’re managing to cobble together the tools they need to do a pretty good job,” said Vicki Rideout, a Kaiser vice president and the study’s main author.

But what parents are actually using to cobble together a sense of control over their kids’ media exposure is less clear. Despite a federal law requiring V-chip lockout devices in all televisions produced since 2000, only one-sixth of parents who own the devices use them, the study showed. Less than six in 10 were aware their TVs contained the chips.

At the same time, parents’ use of ratings systems for movies, video games, and television has either remained roughly the same or dropped since 1998. Only music warning advisories are more popular than they once were, used by 11% more parents than a decade ago.

Today on WebMD

Girl holding up card with BMI written
Is your child at a healthy weight?
toddler climbing
What happens in your child’s second year.
father and son with laundry basket
Get your kids to help around the house.
boy frowning at brocolli
Tips for dealing with mealtime mayhem
mother and daughter talking
child brushing his teeth
Sipping hot tea
Young woman holding lip at dentists office
Which Vaccines Do Adults Need
rl with friends
tissue box
Child with adhd