When John Peterson is behind the wheel of his race car, he's doing more than just trying to win a race. With every lap, he's passing on a message to racing fans about not smoking.
John is a race car driver, and his team is Smoke-Free 83. With each lap, fans see John's car covered with information about quitting tobacco, including a nationwide 1-800 number they can call.
Off the track, John travels with his car and talks to fifth graders about why they shouldn't start using tobacco. The kids hear his message, sit in the race car, and even sign their names on the car.
John knows firsthand how hard it is to quit after you start using tobacco. He smoked and chewed tobacco for 16 years before he was able to quit for good.
Like many smokers, John started his habit back in high school. After smoking for 10 years, John tried to quit on his own-but he wasn't ever successful. "I actually thought I'd never be able to quit," John says. Then one day John got an e-mail about a quit-smoking class offered through his employer. He signed up-a step that put him on the right track to kicking his habit. "The class taught me how to get ready to quit," John says. That planning was the key to his success.
Lessons to learn
John had a lot to learn and plan for before he actually quit.
His first step was to understand how the addiction to nicotine worked. "I had never heard of dopamine before. It's the 'feel good' chemical of your body. Normally your body dishes it out regularly to keep you on an even keel. But in my case, my body wouldn't give me dopamine unless I gave it nicotine. My body knew that dopamine was as close as the next cigarette."
In the quit-smoking class, John learned about the destructive path that tobacco and nicotine took while traveling through his body to his brain. "I used to think tobacco only affected my lungs and my lips. I didn't realize that all of those chemicals are flowing through the rest of your body to reach your brain."