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    Looking for Love Doesn't Take Long

    Men and Women Can Assess Potential Mates in 3 Minutes or Less
    WebMD Health News

    Feb. 11, 2005 - Looking for love may take much less time than most people think. A new study suggests that people can assess a potential mate in moments rather than months.

    Researchers surveyed participants of a speed dating service and found that the men and women made their dating decisions based primarily on visible physical attributes, like height, weight, and attractiveness and placed relatively little importance on other factors.

    "Although they had three minutes, most participants made their decision based on the information that they probably got in the first three seconds," says Robert Kurzban, assistant professor of psychology at the University of Pennsylvania, in a news release. "Somewhat surprisingly, factors that you might think would be really important to people, like religion, education, and income, played very little role in their choices."

    "Some people say they're looking for one kind of person, then choose another. Other people say they don't even know what they're looking for. But our data suggest that, however it happens, people know it quickly when they see it," says Kurzban. "People generally understand their own worth on the dating market, so they are able to judge each other's potential compatibility within moments of meeting."

    The results of the study are scheduled for publication in an upcoming issue of the journal Evolution and Human Behavior.

    In the study, researchers analyzed surveys from 10,526 anonymous participants of HurryDate, a company that organizes "speed dating" sessions in which a group of about 25 men and 25 women has three minutes to interact with each other on a one-on-one basis and decide whether they'd be interested in contacting each other in the future by indicating a "yes" on their scorecard.

    Researchers analyzed the percentage of "yeses" that a person received from a member of the opposite sex and found that women were much more selective than men. On average, men were selected by 34% of the women, and the women were selected by 49% of men.

    The study also showed that physically observable traits were the biggest predictors of how often a person was selected as a desirable mate by the opposite sex.

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