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5. Send your bags packing.

Never apply a light concealer to bags under your eyes  -- it will only accentuate under-eye puffs. "That's a mistake many women make," Novick says. If bags are your problem, go with a heavier concealer that's slightly darker than your normal skin tone.

6. Minimize flaws.

You can reuse your lighter concealer to hide age spots, sunspots, and other tiny imperfections. For a smoother look, Novick suggests applying moisturizer afteryou put on your concealer. Use a concealer brush to gently pat the moisturizer on top.

7. Add a bronze glow.

If you're feeling pale, create a sun-kissed look with a few brushes of bronzer. Linter recommends sweeping the bronzer across your cheekbones then across your hairline at the top of your forehead. You can also add touches of bronzer to and under your chin, down the sides of your nose, and on its tip. "I'm using bronzer in a way that will color your face, but it will also [sculpt] your face," Linter says.

8. Highlight your cheekbones with blush.

When applying blush, keep in mind that, over time, your cheekbones may have dropped a little lower with age. Applying blush above your natural cheekbones can create a clownish look and age you even more. "It makes you look older because it emphasizes that your cheeks have sagged," Novick says.

To find your real cheekbones, touch your cheek until you feel the bone. It should start directly below the pupils of your eyes. Then sweep upward with your brush following the natural cheekbone line, which will narrow toward your temple.

9. Gloss over lips.

"One thing mature women have to steer clear of is the heavy dark lipsticks, especially the browns and deep reds. That makes you look really old," Novick says. 

Use a gloss to fill in cracks and crevices and plump up thinning lips. Then give your lips even more definition by outlining them with a light-colored liner.

10. Thicken eyebrows.

If you tweezed your brows too aggressively over the years, they may have stopped growing back. Fill in thinning brows with an eye pencil that's about the same color as your hair. For a natural look, Linter makes light dashes on the eyebrows with a powder-based pencil and then blends them in with a brow comb.