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    365 Nights of Sex: Can It Strengthen a Marriage?

    When their marriages fell into the doldrums, two long-married couples decided to find out if having sex every day could boost their relationships.

    The Science of Frequent Sex continued...

    Andrea M. Macari, PhD, a clinical psychologist who specializes in sex therapy in Great Neck, N.Y., says the theories presented in the two books reflect sex therapy literature.

    "Regular sex actually increases sexual desire in the couple," she tells WebMD. "In other words, the more you 'do it,' the more the individuals will seek it. You develop a desire that wasn't normally there. The act itself is reinforcing."

    But she points out that sex doesn't have to be "mind-blowing."

    "I encourage couples to have 'good enough' sex. This sets realistic expectations and often lowers anxiety. Sex is like pizza: even when it's bad, it's usually still pretty good. On a scale from one to 10, good-enough sex is between 5 and 7."

    Doug Brown admits that he and his wife were tired on many nights. But, he says, "Once we started, we got in the mood. We were never sorry we did it."

    Scheduled Sex: Good for Your Relationship?

    "The two married couples who document having sex on a daily basis are great role models for other couples who want to take their relationship to a higher level of intimacy," says Ava Cadell, PhD, founder and president of Loveology University and a certified sex counselor.

    Cadell's six-week course called "Passion Power" includes a commitment form, a questionnaire, and daily sensual exercises to help couples deepen their bond. "When a couple makes a commitment to explore and expand their sexuality together, they become 100% fluent in the art of love, intimacy, and sexuality. They can stay in lust forever."

    But some experts think scheduled sex can backfire.

    Pepper Schwartz, PhD, a professor of sociology at the University of Washington in Seattle, says, "Whether or not it works, most couples can't do it. Those who do maintain that kind of schedule have either a sexual appetite of Olympian proportions or have at least one partner who finds that as their most important way of staying connected and the other partner has tremendous grace and goodwill. There are no couples I have ever met that are in that good a mood, or have that kind of energy every day. So this is a model that will appeal to few and be practiced by even fewer."

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