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    CDC Readies Latest Graphic Anti-Smoking Ads

    Seven new stories show the ravages of smoking, urge smokers to quit


    In the new ad, Hall begs smokers to quit: "Keep trying until you succeed -- I don't want anybody to have to go through what I'm going through."

    She died last September at the age of 53.

    Vince Willmore, vice president for communications at the Campaign for Tobacco-Free Kids, said in a statement, "These ads represent the kind of bold action needed to accelerate our nation's progress in reducing smoking and ultimately end the tobacco epidemic for good."

    The ads are needed to counter the $8.3 billion a year the tobacco industry spends to market "its deadly and addictive products," he added.

    "In contrast to the industry's marketing that glamorizes smoking, the CDC's ads tell the harsh truth about how devastating and unglamorous cigarette smoking truly is and how smoking harms health at every stage of life," Willmore said.

    When similar ads ran earlier this year they generated more than 100,000 additional calls to the CDC's quit line. On average, weekly calls were up 80 percent while the ads were running, compared with the week before they began. The CDC estimates that nearly 650,000 people visited the Tips website during the nine weeks of the campaign.

    Along with the ads, the CDC is releasing a new report on smoking in the United States. The agency found that more than one in five U.S. adults uses some form of tobacco regularly. About 18 percent of Americans smoke cigarettes, but when cigars, little cigars, cigarillos, pipes and hookahs are added to the mix, the prevalence of tobacco use rises to 19.2 percent. When e-cigarettes and smokeless tobacco are included, this number jumps to 21.3 percent.

    Factoring in adults who say they use tobacco occasionally, the prevalence rises to 25.2 percent overall, the agency reported.

    Tobacco use, the CDC report said, is highest among men, the less educated and the poorest, and among lesbian, gay, bi-sexual or transgender adults.

    Smoking is the leading cause of preventable death and disease in the United States, killing about 480,000 people each year. For every person who dies from a smoking-related disease, about 30 more suffer serious illness caused by smoking. More than 16 million Americans are living with a smoking-related disease, according to the CDC.

    The price of smoking-related illness costs more than $289 billion a year -- $133 billion in direct medical care and more than $156 billion in lost productivity, the agency said.

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