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The buzz behind beauty balms.

By Shelley Levitt

Reviewed by Victoria Barbosa, MD

WebMD Feature

What Are BB Creams?

Want to streamline your beauty routine while saving counter space and money? Who doesn't? That's why a new type of product called BB cream has become one of the hottest trends in the beauty industry.

This versatile skin care/makeup hybrid promises to do the job of five or six other jars and tubes: moisturizer, primer, sunscreen, skin treatment, concealer, and foundation.

"The idea of a well-formulated BB cream is that it's the only product you'll need after you wash your face," says Ni'Kita Wilson, a cosmetic chemist at Englewood Lab in New Jersey.

How BB Creams Began

BB creams are short for beauty balms or blemish balms. They were first developed in Germany by a dermatologist who wanted a single cream that would protect skin and provide coverage after laser treatments.

The all-in-one formulation became a sensation in South Korea and then spread throughout Asia.

"The average woman in Asia goes through seven different steps taking care of her skin," says Jessica Wu, MD, a Santa Monica, Calif., dermatologist and author of Feed Your Face: Younger, Smoother Skin and a Beautiful Body in 28 Delicious Days. "When I was in Hong Kong, every woman I spoke to was using a BB cream to shorten that regimen."

The BB Boom

BB creams started hitting U.S. store shelves in the spring of 2011. Today, almost every major beauty company has a BB cream, from drugstore brands that cost under $10 to high-end department-store lines that may be as costly as $100 or more, as well as lines that are only sold at spas or in doctors' offices. More are on their way.

The NPD Group, a market research group, found that although only 2% of beauty shoppers have purchased a BB cream, nearly 4 in 5 of those who have say they'll buy the product again.

Brush Up on Beauty

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