Fadlo Khuri, MD: Allowing them to be marketed so freely to youth could dramatically increase not just our youth e-cigarette use, which has almost tripled just in the last 3 years but ultimately, my great fear and our great fear as a society should be the use of tobacco burning products of cigarettes. The most dangerous product out there, will go up again. But the group at highest risk are teens and young adults, adolescents in spite of our constant warnings about the risk of cigarettes. If we allow e-cigarettes to proceed with marketing saying, “they’re safe products. They’re not a gateway to full tobacco burning cigarettes,” then we are increasing the risk for these individuals and it is the youth that I am most worried about.