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"You have a confluence of forces coming together in technology and the media to make it happen and it's worldwide and it's multiplying like lice," says Stuart Fischoff, PhD, spokesman for the American Psychological Association and professor emeritus of media psychology at the California State University at Los Angeles.

Indeed, from the international mania of the New York Post's Page Six, to increasing circulation of celebrity-driven publications like People, US, OK, and In Style, to the cult star status of gossip reporters like Entertainment Tonight's Mary Hart and the New York Daily News' Rush & Malloy, there is no question that all-things-celebrity have captured -- and are keeping -- our attention like never before.

But what drives our endless fascination with celebrity worship? And more importantly, can its enticing seduction ever be harmful to our health?

The answer, it seems, depends a lot on who is doing the worshipping -- and the reasons why.

"Like most things there's a dimensional approach here; there are some people who are fascinated by celebrities lives, but also involved in meaningful activities and relationships in their own lives, and for these people star watching is usually a harmless diversion," says Eric Hollander, MD, professor of psychiatry and director of the Compulsive, Impulsive and Anxiety Disorders program at Mt. Sinai School of Medicine in New York City.

For others, however, things don't go quite that way.

Hollander says there are an increasing number of us for whom the fascination with celebrities is a substitution for real life -- with the focus on a celebrity replacing the focus that should be on our own lives. And that, he says, is the point at which some folks begin to get into trouble.

Depression, anxiety, and a decrease in self-esteem are just some of the documented problems that can result when we take the focus off our own lives and instead focus all our energy on the life of a celebrity.

The Science of Hero Worship

The theory behind how and why we come to worship celebrities (and why some of us are more affected than others) is a pop culture question almost as old as pop culture itself.

In fact, experts say that as long as there have been those who pull ahead of the crowd in fame or fortune, there has been a curious crowd wanting to follow.

Fischoff, who has academically studied the cult of celebrity, says the very need to find an idol and follow him is programmed into our DNA.

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