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What's Really in Your Food


WebMD Feature from "Redbook" Magazine

By Jessica DeCostole
Redbook Magazine Logo
The foods on supermarket shelves have more health information on their labels than ever before — but that has only made it more confusing to figure out what to buy. Read on to learn which nutritional claims you can trust and which are pure hype.

With all of the health promises made on food packaging today ("100% natural!" "0 grams trans fat!"), you'd think it'd be easier than ever to eat right. But scan grocery store shelves to figure out what to buy, and you're bound to feel frustrated. "There's so much information on products that it can be challenging for the average consumer to figure out what it all means," says Joan Salge Blake, R.D., a professor of nutrition at Boston University. While the government does regulate these claims, what's key to know is which labels represent truly useful health info and which are just marketing pitches. Here, we read between the lines of the most common claims you'll find on your food.

THE CLAIM: "Good source of fiber"

If a package bears the words good source of followed by the name of a nutrient — such as fiber, protein, or calcium — then the Food and Drug Administration (FDA) mandates that the food must contain at least 10 percent of the daily value of that nutrient. The same is true if the words plus or extra appear before the name of a nutrient on packaging.

  • Bottom line: Foods that contain 10 percent of your daily value of an important nutrient can give your diet a big boost, says Blake, especially if that nutrient is fiber, which many women don't get enough of in their diet.

THE CLAIM: "Made with whole grain"

This claim (or any other "made with..." claim, for that matter) isn't defined by the government and therefore may not necessarily indicate a significant source of that nutrient, says Blake.

  • Bottom line: If you want to eat more whole grains — which are high in fiber and vitamins, among other things — look for the "Whole Grain" stamp, developed by the Whole Grains Council. Not all whole-grain foods feature a stamp, though, so check the ingredient list: If any grain is listed first, prefaced by the word whole — whole grains, whole wheat, or whole oats, say — then you know that food is made predominantly from whole grains.

THE CLAIM: "All natural"

Meat and poultry bearing the word natural contain no artificial ingredients or colors and are minimally processed, as regulated by the United States Department of Agriculture (USDA). But there are no such regulations for other types of food. So manufacturers can call any food from milk to cheese curls "natural," and there's no way to know whether it meets the same standards.

  • Bottom line: When buying meat and poultry, you can trust the natural label on the package. On other products, look for the USDA Organic Seal, which guarantees that food consists of at least 95 percent organically produced ingredients (that is, ingredients produced without synthetic pesticides, artificial fertilizers, irradiation, or biotechnology).

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