Few studies support the promise of the South African appetite suppressant, but believers abound.
It's taken years for overweight Americans to discover what the South African bush people knew innately -- or so the story goes. For eons, the bush people have nibbled a native succulent plant called Hoodiagordonii -- and stayed slim. No fretting (apparently) about fitting into "skinny jeans" or advancing a belt notch.
Now, the plant native to the Kalahari Desert is being imported in heaps to slim down hefty Americans. Media reports and word-of-mouth is fueling this latest craze, not to mention thousands of email spams.
Widely sold over the Internet and in health food and discount stores, Hoodia gordonii is typically offered in capsules or tablets, but is also available in milk chocolate chews. A 30-day supply often costs $35 and up.
Despite booming sales -- one manufacturer claims its sales alone reached $20 million in the past year -- the unanswered question is: Where's the proof this stuff works?
Hoodia -- a succulent, not a cactus, as it's often erroneously described -- has lots of hoopla, but little science, at least little published science, as even advocates admit. Experts familiar with it say hoodia tricks your brain into thinking you're full. But they acknowledge that published, scientific studies proving hoodia works long-term are sparse.
Hoodia does have some evidence to back it up, says Mark Blumenthal, founder and executive director of the American Botanical Council, a nonprofit research organization in Austin, Texas. He cites one laboratory study but says the evidence is not conclusive.
"We can only say the evidence available to us right now, which is considered inadequate, suggests that there is some type of appetite-suppressing mechanism in some of the naturally occurring chemicals in hoodia," Blumenthal says. He adds that his organization has not received any consumer reports of safety problems with hoodia use.
The laboratory evidence Blumenthal refers to was produced by David MacLean, MD, an adjunct associate professor at Brown University in Providence, R.I., and a former researcher at the pharmaceutical giant, Pfizer. In a report published in the Sept. 10, 2004, issue of Brain Research, MacLean reported that a molecule in hoodia, called P57, likely has an effect on the brain's hypothalamus, which helps regulate appetite. His study was done in animals.