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Maker's Diet in Action

The diet is broken down into three, two-week stages. The first stage is the most restrictive; prohibiting many commercial dairy products, chlorinated tap water, many fats and oils, and all carbs. As the weeks progress, more foods are introduced including red meat, carbs, and saturated fats.

Nutritionists Sound Off

"I don't know of any data that suggests that organic is better than other produce, but it's more expensive," says Ruth Kava, PhD, RD, director of nutrition at the American Council on Science and Health in New York. "'Organic' and 'natural' have that 'good-for-you buzz,' but there are a lot of natural poisons and carcinogens, so that part of this marketing ploy does not get me too excited." The Maker's Diet strongly encourages consuming organic fruits and vegetables.

She adds that in the distant past, people were unaware of vitamins. "We have come a long way in terms of our knowledge, and I don't think that should be ignored," she says.

"One of the things [Rubin] said is that our ancestors enjoyed exceptional health, but I don't know how he knows that from the Bible," she says.

Still, Kava says certain things in the Maker's Diet are reasonable -- healthful even. "It's a mixed bag," she says. "He picked up on a lot of the faddy, crazy things about modern lifestyles [such as danger from electromagnetic fields and avoiding fluoride in the water supply], but hand washing is important and reasonable."

Victoria Shanta-Retelny, RD, a dietitian at Northwestern Memorial Hospital's Wellness Institute in Chicago, is less laudatory about the new, old diet. "The basic premise of The Maker's Diet, which is a '40-day health experience that will change your life forever,' begs skepticism," she tells WebMD.

"The plan is gimmicky as it focuses on fasting one day per week, which I don't recommend as a general guideline because we are not sure [what] a person's specific health concerns are, such as diabetes," she says. 

What's more, there are a myriad of supplements that the diet touts as essential, she says.

"One of them, extra-virgin coconut oil, is marketed as the 'healthier oil' when the nutrition literature does not support this," she says. If anything, she says, "coconut oil is 92% saturated fat -- the type that can clog arteries."

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