Skip to content

Food & Recipes

New No-Calorie Sweetener Truvia Debuts

Truvia, Made From Stevia, Being Sold Online and in Certain N.Y. Supermarkets
Font Size
A
A
A
By
WebMD Health News

July 10, 2008 -- Truvia, a new, natural, zero-calorie sweetener made from the stevia plant, is making its debut online and in certain supermarkets in New York.

Cargill, which developed Truvia with Coca-Cola, is holding a "first taste" event in New York's Rockefeller Center to launch Truvia into the retail market.

For now, Truvia is only being sold online on the Truvia web site and in select D'Agostino supermarkets in New York City.

Truvia is the first stevia product that isn't labeled a "dietary supplement," the classification that the FDA has, up until now, required of all stevia products because of safety concerns from some, but not all, studies done mainly on animals. 

In Cargill and Coca-Cola funded studies, Truvia showed no sign of health problems. For instance, it didn't affect blood pressure in healthy people or blood sugar in people with type 2 diabetes. Further tests in rats show no effects on reproduction, fertility, or other health problems. Those studies recently appeared in Food and Chemical Toxicology.

Truvia is being sold as a tabletop sweetener and will be an ingredient in certain Coca-Cola drinks. It's not yet ready for use in baking.

Pepsi is also working on its own stevia sweetener. No head-to-head trials have been done on stevia vs. other no-calorie sweeteners, such as NutraSweet, Splenda, and Sweet'N Low.

Today on WebMD

Four spoons with mustards
What condiments are made of and how much to use.
salmon and spinach
How to get what you need.
 
grilled veggies
Easy ideas for dinner tonight.
Greek Salad
Health benefits, what you can eat and more.
 

WebMD Recipe Finder

Browse our collection of healthy, delicious recipes, from WebMD and Eating Well magazine.



bread
Recipes
soup
Recipes
 
roasted chicken
Recipes
grilled steak
Video
 

Loaded with tips to help you avoid food allergy triggers.

Loading ...

Sending your email...

This feature is temporarily unavailable. Please try again later.

Thanks!

Now check your email account on your mobile phone to download your new app.

vegetarian sandwich
Recipes
fresh vegetables
Recipes
 
smoothie
fitArticle
Foods To Boost Mens Heath Slideshow
Slideshow