Skip to content
My WebMD Sign In, Sign Up

Health & Parenting

Font Size
A
A
A

Beverage Companies Make Sweet Deals With Schools

continued...

"It's not good nutrition for kids," continues Wechsler who points out that some studies have linked sugar to tooth decay.

In fact, some cities like Philadelphia, Sacramento, Calif., and Madison, Wisc., are now rejecting these "pouring rights" deals with bottlers. One industry source says that soft drink companies aren't all that thrilled with the school marketing deals, but they do them anyway in an effort to get a bigger share of the competitive beverage market.

In some communities, the school vending machines contain bottled water and juice in addition to soft drinks. "The decisions about soft drinks or beverages in schools are best left to local educators," says McBride.

There are, though, some interesting local experiments going on to encourage healthy food choices. One project undertaken by scientists at the University of Minnesota makes higher-nutrition options such as baby carrots and pretzels more attractive to kids by cutting the prices in half. According to Wechsler, sales have skyrocketed.

 

1 | 2

Today on WebMD

family walking on the beach
Slideshow
two boys in a swing
Article
 
mistakes_parents_make_with_toddlers_2.jpg
Article
woman with cleaning products
Slideshow
 
mother and daughter talking
Tool
child brushing his teeth
Slideshow
 
Sipping hot tea
Slideshow
Young woman holding lip at dentists office
Video
 
6-Week Challenges
Want to know more?
Build a Fitter Family Challenge – Get your crew motivated to move.
Feed Your Family Better Challenge - Tips and tricks to healthy up your diet.
Sleep Better Challenge - Snooze clues for the whole family.
I have read and agreed to WebMD's Privacy Policy.
Enter cell phone number
- -
Entering your cell phone number and pressing submit indicates you agree to receive text messages from WebMD related to this challenge. WebMD is utilizing a 3rd party vendor, CellTrust, to provide the messages. You can opt out at any time.
Standard text rates apply
Which Vaccines Do Adults Need
Article
rl with friends
fitSlideshow
 
tissue box
Quiz
Child with adhd
Slideshow